Nowadays, LinkedIn isn’t just a platform for connecting with other professionals. Instead, it has become an effective means for marketers to promote various business content online. But how do you actually keep track of marketing content, given the various other social media sites out there?
That’s where LinkedIn scheduling and analytics tools can come in handy. With the help of these simple yet highly effective tools, business owners and marketers can keep up with the ever-changing demands and trends of the digital marketing industry with ease.
In this article, we’ll explore our top 5 recommendations for scheduling posts and generating analytics to help boost your LinkedIn presence.
What are Scheduling Tools on LinkedIn?
Used by social media marketers, scheduling tools help with planning, organizing, and posting content directly from your business’s official page.
Since marketing campaigns often require careful planning around what type of content to post and when to post it, scheduling tools can be a convenient means for ensuring that your social media pages remain active and consistent to boost audience engagement.
When searching for the best scheduling tool for your LinkedIn page, we recommend looking out for the following features:
- Content Calendar
- Automation
- Team Collaboration
- Brand Kits
What are Analytics Tools on LinkedIn?
Analytics tools help determine whether your marketing campaigns or strategies are effectively working to your advantage. This feature works best when paired with a social media scheduling tool, so you can easily gauge the best times and what type of posts work best for your target audience.
What are the Best Tools to Schedule Posts and Track Analytics on LinkedIn?
Because it can be a hassle to look through different platforms online, we’ve rounded up the most effective scheduling and analytics tools that can help boost your LinkedIn page for your convenience:
1. SocialPilot
SocialPilot is a social media management and scheduling tool that can help with tasks such as content creation and curation. While the platform can still work for solo entrepreneurs and content creators, its features and pricing plans are best suited for larger businesses and agencies.
Pricing (per month)
- Essentials ($30)
- Standard ($50)
- Premium ($100)
- Ultimate ($200)
- Enterprise (Custom)
Key Features
- AI tools
- Content Library
- Team Collaboration
- Manager Approval
Scheduling and Analytics
To use SocialPilot’s scheduling tool, users simply have to connect their LinkedIn profile or page to get started. On the app’s dashboard, users can then add a posting schedule, which can be saved for future use.
Alternatively, posts can also be scheduled using SocialPilot’s Calendar feature for a more visual view of the schedule. As for SocialPilot’s analytics tool, users can have access to engagement metrics and can also generate custom reports.
2. Hootsuite
Hootsuite is another social media management platform that allows businesses to operate and manage different social media pages on one convenient dashboard. While the platform’s interface is fairly accessible, Hootsuite is better suited for more experienced social media managers and marketers due to its advanced features.
Pricing (per month)
- Standard ($149)
- Advanced ($399)
- Enterprise (Custom)
Key Features
- AI caption, hashtag, and ideas generator
- Centralized inbox for different social media accounts
- Automated DMs
- Integration with other apps
Scheduling and Analytics
Hootsuite’s scheduling tools are packed with various features, including its visual calendar, recommended times to post, and unlimited scheduling. While its scheduling tool is very straightforward, its analytics feature is much more dynamic. Aside from basic analytics to measure your business engagement on LinkedIn, Hootsuite also provides social media ROI as well as custom metrics.
3. Sendible
Sendible is another social media management platform that helps users manage, schedule, and analyze business posts on LinkedIn. While it offers more or less the same management tools when compared with other applications, Sendible is on the more user-friendly side in terms of its overall interface.
Pricing (per month)
- Creator ($29)
- Traction ($89)
- Scale ($199)
- Advanced ($299)
- Enterprise ($750)
Key Features
- Unlimited scheduling
- AI assistant
- Monitoring and replying
- Content and hashtag library
Scheduling and Analytics
While it shares a similar interface with other social media management tools, Sendible is particularly great at managing high volumes of content when it comes to scheduling and automating posts. For instance, users can easily import posts in bulk to Sendible and customize them when posting to their different social media platforms.
As for its analytics tool, Sendible offers a fairly easy-to-navigate interface that can generate reports on different marketing campaigns with basic metrics such as total reach and engagement on posts.
4. Later
Later is a social media management tool that can help businesses and social media managers generate different types of content, with a particular focus on image and video-related content. Because it also functions as a tool for influencer marketing, users come with different features such as brand awareness and social listening tools.
Pricing (per month)
- Starter ($25)
- Growth ($45)
- Advanced ($80)
- Agency ($200)
Key Features
- Brand collab tools
- Customizable Link in Bio page
- Full analytics
- Instagram product tagging
Scheduling and Analytics
Later’s scheduling tool functions similarly to other platforms, but its top feature is its ability to manage various multimedia-related posts. Additionally, Later also has a Visual Planner tool, which allows users to preview how different posts will appear on social media platforms before officially posting them.
As for its analytics feature, Later offers different suggestions for strategies aside from generating basic metrics reports. It does come with some limitations, however, as Later requires a creator or business profile for both Instagram and Facebook.
5. PosterMyWall
PosterMyWall is a comprehensive social media management, marketing, and design tool all rolled into one. Despite its various features, however, PosterMyWall remains one of the most user-friendly platforms, even for those without any background in design or marketing.
Pricing (per month)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Key Features
- Brand Kits
- Content Planner
- Email Marketing
- Social Media Publishing and Scheduling
- AI generation tools (AI writer, Background remover, Images, etc.)
Scheduling and Analytics
With PosterMyWall’s Content Planner, users can easily schedule, publish, and manage social media campaigns on one platform. Aside from working as a LinkedIn scheduling tool, PosterMyWall is packed with a ton of great features, including its AI caption writer, where users can automatically generate the best captions for different social media posts.
Which is the Best Scheduling and Analytics Tool for LinkedIn?
While the best scheduling and analytics tool will entirely depend on your specific set of needs, we do have some general recommendations for specific business types and scenarios. For instance, we recommend Later for social media influencers, Hootsuite for larger businesses, Sendible for agencies, and SocialPilot for large teams.
Although each of our top recommended LinkedIn scheduling tools has its own different strengths, we generally recommend PosterMyWall due to its versatile and user-friendly features. Not only that, but it’s also our top pick for small businesses or marketers due to its affordability and useful features.
Set to Boost Your LinkedIn Engagement?
With LinkedIn now being one of the top social media sites to garner attention for your brand, it’s essential to make the necessary efforts to ensure that your page remains consistent and active. Whether you’re a first-time marketer or a small business owner, scheduling and analytics tools can help with just that. So, browse through our top 5 recommendations and let us know your top pick!