The film’s television premiere took place on UTV Movies on 15 March 2009. Fashion is Bhandarkar’s fourth women-centric film after Chandni Bar , Page 3 and Corporate to earn widespread praise for their strong, independent female characters. Ananya Bhattacharya of Zee News said that the film “went on to speak volumes about women, their aspirations and the dark side-effects of over-ambition”. In an interview with the Hindustan Times, Chopra said that the film is “an emotional tale and the story of three girls … shows female bonding in a beautiful way … “. Ranaut’s character was designed to make audiences feel sympathy for her. Dhody gave her short dresses with low necklines, conveying the image of a supermodel comfortable with her body; during her low phase, she is shown in long T-shirts.
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